All cases

Pampers

Procter & Gamble launched a “Take Your First Step Together with Moonzy” campaign.

April 2017

Launch of the special offer and advertising campaign

Throughout the country

This special offer was available at major national chains.

On all platforms

Ads were shown on television, broadcast on the Internet, and published in print media.

Procter & Gamble launched a “Take Your First Step Together with Moonzy” campaign.

With the purchase of a pack of diapers, consumers receive a promotional item featuring the cartoon character: a toy, magazine, cloth, or sports article.

 

Other cases: