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Advertising campaign featuring Moonzy to promote mobile Internet service.

November–December 2017

Time frame

On all platforms

Advertising slots on national TV channels and in movie theaters, web ads, and outdoor advertising


video commercials

The telecommunications operator launched an advertising campaign to promote mobile Internet service, and Moonzy was chosen to communicate with the audience.


“We wanted to find a scenario that would be very familiar and relatable for everyone. At the same time, we wanted to make something attention-getting and original, with a healthy dose of irony, to demonstrate a well-functioning Internet. It was really interesting to work with Moonzy, a virtual celebrity who has his own background and personality. Now even those of us who don't have kids know everything about Moonzy,” commented the Contrapunto team.

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