The telecommunications operator launched an advertising campaign to promote mobile Internet service, and Moonzy was chosen to communicate with the audience.

“We wanted to find a scenario that would be very familiar and relatable for everyone. At the same time, we wanted to make something attention-getting and original, with a healthy dose of irony, to demonstrate a well-functioning Internet. It was really interesting to work with Moonzy, a virtual celebrity who has his own background and personality. Now even those of us who don't have kids know everything about Moonzy,” commented the Contrapunto team.